IN TUNE REBRAND

REBRAND AND SOCIAL MEDIA STRATEGY FOR IN TUNE

Client:

In Tune Records/Lex Luca

Services:

Branding, Social Media Content, Release Artwork

Repositioning, elevating and advancing In Tune - Lex Luca’s stellar, multi-faceted house & techno platform. A wide range of graphics, animation and strategic, on-brand ideologies were employed across their releases, promotional content and features to power the next stage of In Tune’s widespread growth.

We created a new brand identity which embodied the ideation behind ‘In Tune’, the owner’s (Lex Luca) beliefs and the genre of music the label will be releasing. The logo is used as a design asset throughout all social media templates and the release artwork features eccentric geometric patterns which vary for each release.

See some of the social media templates below:

We also worked with them to create new 3D animation loops for their frequent music premieres on YouTube and Instagram. These were used for video content to promote new music across their socials.